News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.
This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet.
Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps.
There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.
This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code.
What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month.
Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps.
I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want. The gaming category dominates the App Store. Why is this happening? Tools — Mobile App Retention and Churn As you just learned, app usage is not guaranteed after a download.
What does this mean for you and your app? Mobile App Usage by Age Technology usage varies by generation. Mobile App Usage by Device Not all mobile usage is created equally. Smartphone App Usage Digital content can be consumed from so many devices. Smartphones vs. Tablet Usage While tablets may not be as popular as smartphones, they are used for specific purposes.
Mobile App Usage by Country Like nearly everything else, behavior changes by location. Apple vs. Google Play iOS vs. Android Downloads Worldwide Android dominates the global market share. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Tweet Share Download Report. App downloads. Also, how many apps are out there in ? The following app usage stats for will throw light on these questions.
The total world population in is at 7. The number has grown a lot since when only 2. According to app download statistics , people downloaded billion apps from Google Play and the App Store. That is 26 billion more than in and 78 billion more than in The pandemic created a conducive environment for app usage. Most people were idle and looking for distractions.
Those who worked or schooled from home also benefited from the applications. According to statistics on mobile app usage for , app usage has been on the rise, mainly due to the coronavirus-induced pandemic. This number excludes other third-party app stores, which may have likely increased its number of downloads even further.
The mobile app industry makes billions of dollars in revenue every year. As you can see, there has been an upward rise in the last few years, which is likely to continue in the coming years. The money will come from in-app advertising and paid downloads. Asia will remain the top gaming continent on the globe. Same thing. If your app takes a whole lot of time to load, now is the best time to put in the effort and ensure a faster load time.
Anything beyond a few seconds and chances of you losing some percentage of your customers begin to set in. According to app usage statistics , for Millenials, that number rises to 67 apps, with only 25 commonly used apps. In , consumers downloaded This figure was on track to surpass billion in The wider availability of smart devices, as well as increasing competition in the app development market, is expected to drive this impressive growth.
This data also helps answer how many apps are downloaded in a day about million. Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps.
By June , which is the last reported period by Apple, billion apps had been downloaded. This means that, between June and June , 50 billion apps were downloaded, while between June and June , this number was 30 billion. Of course, these figures include native iPad apps also.
The corresponding figures for Google Play are not available, but can be expected to be much higher. According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of It had about 2.
Android app statistics show that there were 3,, available programs for users on Play Store. Google emerged number one, ahead of companies like Apple, Windows, and Amazon.
During the first quarter of , it had around K applications available for download. Google Play and the Apple App Store led the competition by a huge margin with 2. The fact that mobile apps are relatively easier to create than computer apps, as well as their considerably lower price has translated into a growing industry that produces every year more and more, prompting the occasional steps by app stores to remove the least popular ones.
Therefore, Android users often turn to third-party stores such as Tencent to access their favorite applications. According to mobile app stats , Tencent App Store had slightly over a quarter of the Chinese app market share in , which was the highest.
As of , the company has 29, publishers and 43, apps available for download. Education and business take second and third place with The communication sector has the last percentage with 2.
The least liked category in the store is photo and video. WhatsApp , also owned by Facebook, comes at third position , followed by Microsoft , musical. The app was number one in the United States 89 million and the United Kingdom 22 million. Although the Chinese market was leading globally in terms of downloads, it took the 5th position in the country. According to mobile app download statistics , TikTok, together with its Chinese version Douyin, generated the highest revenue on iOS.
Google One generated the highest amount of income on Android during the same year. Consumer spending on games grew In alone, the industry will experience a growth of Interstitial ads are the most annoying to users since they take up the entire screen. Banner ads, on the other hand, take up less space. The money came from in-app purchases on freemium apps or buying premium games. This data point shows how difficult it is to make money on the App Store , except for a select few. While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website.
Mobile apps can boost customer loyalty, brand image, and employee efficiency. But any business needs to truly understand the inputs needed to build and maintain a successful app. This is particularly true for small businesses that tend to have limited resources.
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