This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today.
This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use.
The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.
Power Electronics and Electric Drives for Traction Applications offers a practical approach to understanding power electronics applications in transportation systems ranging from railways to electric vehicles and ships. It is an application-oriented book for the design and development of traction systems accompanied by a description of the core technology.
The first four introductory chapters describe the common knowledge and background required to understand the preceding chapters. After that, each application-specific chapter: highlights the significant manufacturers involved; provides a historical account of the technological evolution experienced; distinguishes the physics and mechanics; and where possible, analyses a real life example and provides the necessary models and simulation tools, block diagrams and simulation based validations.
Key features: Surveys power electronics state-of-the-art in all aspects of traction applications. Presents vital design and development knowledge that is extremely important for the professional community in an original, simple, clear and complete manner.
Application-specific chapters co-authored by traction industry expert. A valuable reference for application engineers in traction industry responsible for design and development of products as well as traction industry researchers, developers and graduate students on power electronics and motor drives needing a reference to the application examples.
From its conception in as the lessee of several existing larger companies, the THIE system became a worthy competitor for the state's other large interurban company, the Union Traction Company of Indiana. While the mileages operated by the two concerns were roughly equal, and continually changing, THIE did outperform UTC in several categories, such as stock hauling and safety the THIE safety record far out performed UTC's, both if frequency of accidents and number of fatalities.
The history records THIE, s growth from a tiny city installation in Brazil to a multi-county system serving areas of large population such as Indianapolis down to tiny Amo and Dunreith. Covered too are city lines in Crawfordsville and its pitched battle to originally build! New Castle, Richmond, and Terre Haute, along with the connecting Lebanon and Thorntown Traction as well as a line which started but petered out five miles out of town - the Covington and Southwestern Traction Company.
Other subjects covered are the THIE passenger and freight service, despatching practices, stations and terminals, rolling stock rosters, mileage tables, and other necessary ancillary data to round out the line's history. Basics and Practical Experience by Andreas Steimel. Workshop,Peter R. Its Use and Abuse by James H. Theory and Experiment by Donald Hays. A Book by Andrey A. A Book by William R. Gill,Glen E. Vanden Berg. A Book by Joseph L.
A Book by Gonzalo Abad. Loved each and every part of this book. I will definitely recommend this book to business, non fiction lovers.
Your Rating:. Your Comment:. Home Downloads Free Downloads Traction pdf. Read Online Download. Great book, Traction pdf is enough to raise the goose bumps alone. These ads reach demographics that are harder to target online, like seniors, less tech-savvy consumers and commuters.
Run cheap tests by first targeting local markets, and then scale up to regional or national. Use unique codes or web addresses to track the effectiveness of your offline ads.
Search Engine Optimization SEO is the process of making sure your website shows up for key search results. Two high-level strategies to approach SEO are to focus on the fat-head short search terms or the long-tail longer search terms. Either way, SEO comes down to two things: content and links. Link building is often the more challenging of the two. One way to get quality links is to produce amazing content. Many startups write posts that receive hundreds of comments, lead to major PR, result in thousands of shares and, ultimately, lead to new customers.
You need to create quality content to succeed here. Reach out to influential industry leaders, do guest posts, write about recent news events, and create shareable infographics to increase the rate of growth of your audience. Email marketing is one of the best ways to convert prospects while retaining and monetising existing ones.
Utilise email marketing at any step of your relationship with a customer: customer acquisition, activation, retention, and revenue generation. Set up a series of automated emails that adapts to how people have interacted with your product and asks them to take specific actions.
The more personalised your email marketing messages, the better they perform. Using engineering resources to acquire customers micro-sites, developed widgets, and free tools is an underutilised way to get traction. Single-purpose tools that solve obvious pain points are best.
Put them on their own website and make them easy to find, particularly through search engines. Think about these tools as long-term assets that will bring in new leads indefinitely with only a small amount of upfront investment. Targeting blogs your customers read is one of the most effective ways to get your first wave of customers. Small blog sponsorships can be an effective tactic, as well as offering influential bloggers early access in exchange for spreading the word.
Link-sharing communities can also be an effective tool to generate traffic, feedback, and buzz. Business development BD is the process of creating strategic relationships that benefit both your startup and your partner.
In a standard partnership, two companies work together to make one or both of their products better by leveraging the unique capabilities of the other. Other types include joint ventures, licensing, distribution, and inventory. Understand why a potential partner might want to work with you.
What are their incentives? Most deals fail, which is why it is critical to create a constant pipeline of deals. Sales is primarily focused on creating processes to directly exchange product for dollars. This channel works best for high-priced products that require some customer hand-holding. The goal of sales is building a repeatable sales model. An effective sales funnel has prospects enter at the top, qualifies these leads, and closes them effectively, reducing the complexity of the buying process.
An affiliate program is an arrangement where you pay people or companies for performing certain actions like making a sale or getting a qualified lead. They work well in retail, information products, and lead generation. Common affiliate types in retail are coupon sites, loyalty programs, aggregators, email lists, and niche sites.
Use an existing affiliate network to recruit affiliates immediately, or recruit affiliates on your own mainly from your current list of users. Focusing your growth efforts on a mega-platform like Facebook, Twitter, or an App Store and getting some of their hundreds of millions of users to use your product.
Large companies have been built on the back of each major social platform by filling gaps with features that the platform was not providing itself AirBnB, PayPal, etc. A successful tactic is to focus on new and untapped platforms, or new aspects of major platforms, because there is less competition there.
Trade shows are a chance for companies in specific industries to show off their latest products and connect with the industry. First visit as a guest and do a walkthrough the year before, or get the opinions of people who have attended the event in previous years. Schedule meetings with people you want to meet at trade shows e. Dinners are a great way to combine meetings.
Include a strong call to action on every item e. Sponsoring or running offline events — from small meetups to large conferences — can be a primary way you get traction.
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