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In other words, the opportunity to tweak, improve and fix vehicles through OTA updates creates a new ownership dynamic and paves the way for a customer relationship that essentially never ends, to the benefits of both.
Of course, BMW is no different. The roll-out of the latest available BMW software started in spring , reaching more than half a million BMW owners. The campaign was kicked off in Germany, and is set to reach the rest of the world over the course of this summer. As for the next upgrade, this too is well underway, with the roll-out kicking off in autumn and reaching considerably more BMWs that have already hit the road.
This is where the over-the-air upgrade function comes into play — it allows us to offer these improvements as seamlessly as possible — just as if you were updating any other device that you know and use.
So, why does all this matter — apart from the tangible, practical benefits of keeping your BMW fresh and in digital shape? To Kurbjuweit, the answer is straightforward; more than just a practical way of allowing BMW drivers to always get the best out of their vehicles, offering on-demand, over-the-air upgrades is part of a bigger puzzle. Having spent four years on the development of the current Remote Software Upgrade functionality as part of a highly committed team of IT and engineering experts, he sees it as a tell-tale sign of how mobility is changing for good.
We are used to software being everywhere we look and we try to take care of it like other important aspects of everyday living. So, to me the intertwinement of the two is natural, as well as it is needed. To BMW, he says, the Remote Software Upgrade program is a natural reply to the new challenges of the era of mobility we all live in.
As an approach and way of working, it is deeply embedded in the way BMW works, already in this day and age. Some would call this the future of mobility. But to me, we are already very much there. Always fresh: In general terms, upgrading your software will make sure that your BMW is always kept up-to-date. Basic functionalities might need a code review and a bug fix every now and then, and data and content will always be on par.
Security and quality checks: Making sure that your vehicle always lives up to current regulatory standards and requirements is paramount for a wholesome and worry-free driving experience. The Remote Software Upgrade function allows for rapid reactions to, for instance, newly introduced regulatory requirements, ensuring that your BMW always lives up to local regulations. Enhancements and new functionalities: Remotely upgrading your car will bring the operating system fully up-to-date for free.
Additionally, the vehicles will get entirely new features like the deep integration of third-party apps for streaming services, or the Dangerous Curve Assistant. Finally, the technology behind the Remote Software Upgrade also offers the possibility for customers to purchase and install optional equipment features even after the car was customized and built. With Remote Software Upgrade, this becomes as easy as installing a new app on your phone, as long as the required hardware has been installed in the vehicle.
Bottom line: an upgrade effectively gives you the best conditions possible to continuously improve existing features and install entirely new features altogether.
It makes sure that all functions have the best possible code working behind them. Any newly available upgrade packages will be announced directly as a notification on your BMW control display or on your smartphone via the BMW app — just like when other new software is made available to your phone. You decide whether to download the installation files to your phone via a WiFi connection and then later transfer it to the car, or you can just leave it up to your car to take care of automatically downloading the new software while you are driving.
Once downloaded, you will be asked for your consent for the vehicle to unpack and install the new software. Your vehicle will then finalize the upgrade. If you are in doubt whether a new Remote Software Upgrade is available for your vehicle or not, you can also use your BMW Operating System menu to proactively search for any new available upgrades.
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